Best Practices for
ALEX BRAY OF PRAIRIE LETTER SHOP
Alex is former teacher coach turned hand-letterer and stationer. In 2013, while working for an education nonprofit, she opened a hand-lettering Etsy shop at the advice of a manager who noticed a big-time need for a creative outlet. First came Sharpie-adorned envelopes and custom rubber stamps, then workshops and lettering education products, and then full-fledged custom wedding stationery. Within a year and a half, Prairie Letter Shop was a full-time operation. Alex is mom to baby Evangeline and wife to Kent, and outside of creative business, loves reading, meal prepping, and decorating.