Stationery on the "Move" - How to Network and Redefine Your Audience

holly goodman of sablewood paper co.


About Holly

Hi! I'm Holly, the creative force behind Sablewood Paper Company, an award-winning studio focused on the details (because those are the things that matter most!) and creating an enjoyable and all-inclusive experience for my stationery couples. In the summer of 2017, I relocated from my hometown of Vero Beach, Florida to Seattle, Washington and have completely fallen in love with the beauty of the Pacific Northwest and the wedding industry here!

7 months after I arrived in Seattle, I was handpicked for the 2018 Editor’s Pick for Best Invitations from Seattle Bride Magazine, and I'm currently a Top 3 Finalist for Best Invitations of 2019. My business has tripled its revenue since I moved because of the tips and tricks I'm going to share with you and I can't wait!

On days off, my husband and I spend most of our time renovating our home or dreaming up our next project. We have two of the sweetest cats in the world, named Benson and Stormy Llewelyn, and my life goal is to have a farm full of cats (only kind of kidding). I'm currently writing my second fiction novel, planning our next vacation, and trying to make a dent in my unread stack of books. Things you may not know about me: I don't drink coffee, I play golf, and orcas are my favorite animal!

You may have read my blog series on the Stationery Pricing Taboo, but if you haven't, I'm very passionate about knowing and charging your worth, as well as educating current and potential clients so that we can set reasonable expectations for pricing for future clients.